By following the tips and techniques published by Pinterest as a guide, you will not only be able to stand out on your network with your pins, you can also take these ideas and apply them to other platforms where the visual plays an important role in drawing attention to the rest of publications.
Pins in video format
Video is one of the great formats today, and that is something you can see with the success of platforms such as TikTok or everything that is published on Instagram, from stories to live shows and the feed’s own publications making use of said format.
On Pinterest the video is also gaining more and more prominence, so far this year the number of reproductions of pins in video format has increased compared to the same period in 2019 in a considerable way. Which shows how it can affect and enhance your growth.
For this reason, and being aware of this improvement in the interaction of its users, Pinterest has published a guide with different tips and ideas that you can take advantage of to make your pins more attractive. In particular those in which you are publishing a video or animation. In this way, it will draw attention to the rest of the publications, which will be mostly static. So, combining a good composition with these proposals, success is closer.
10 techniques to improve your Pinterest pins
The examples, like the one you can see below, are not really new. If you follow some creative profiles in this or another network, surely many or all of them are known to you. Anyway, it never hurts to see what you can do with a little ingenuity.
The ten ideas that Pinterest proposes to highlight with video content are:
- Use of layers : technique that consists of having several layers and that they “break” to generate that surprise effect
- Negative space : basically it is to play with the contrast to draw figures from the main object or make that element to stand out really be a creator from others that do exist.
- Break the edges : that the object or person of feeling that falls out of the frame or frame
- Contact points : basically the product is in action
- Breaking the fourth wall : in cinema it is a technique that can be achieved in several ways, but basically it is achieving interaction with the user
- 3D illusion : similar to the use of perspectives, playing with elements that generate the 3D feeling of the object or person
- Rotation : this can be achieved by designing 3D objects or with cameras recording around it, the idea is to show what interests us as if we had it in front of us and rotated around it
- Arrival: a simple entrance animation of what you want to show
- The room: a 3D room with that deep effect that puts us inside
- The portal: play with perspectives to simulate that people or things come from a portal
In the complete guide, which you can view or download from this link , you will see a somewhat more detailed explanation and some examples. They may not be the most striking at the composition level, but they are perfect to understand well what they consist of. In addition, combining several of them would achieve an even more striking effect.
The only thing is that you are going to need time and know the tools that allow this type of animations and effects. But don’t be discouraged, because there are many After Effects tutorials and similar apps that allow you to apply skins, create animations, etc.
All about the video pins on Pinterest
Since we are talking about using videos for pins, this is what you should know when uploading a video to Pinterest in Pin format.
To upload it you just have to log in, go to Create Pin and upload your video. If you slide the selector to the left or right of the image in the video, you can select the cover photo. Finally, put a title and description as you usually do and select a board. Done, you already have it. Of course, the video Pin will take about 24 hours maximum to be reviewed to authorize its publication on the platform.
On technical issues, the video pins must meet the following requirements :
- .Mp4, .mov and .m4v file formats
- Do not weigh more than 2GB per file
- H.264 or H.265 codec
- Minimum duration of 4 seconds and maximum of 15 minutes.
- Aspect ratio: 1.91: 1 and 1: 2 are the maximum and minimum values. Recommended is 1: 1, 2: 3, 4: 5 or 9:16 video
You are now ready to start exploiting all the opportunities of the video on Pinterest.