The name of a web domain is essential. It is one of the aspects that we must take into account when we are going to create a site. In fact, it is something that we cannot change and therefore we must think very well before putting it on. In this article we are going to talk about what mistakes we should make. Some are common and may be a problem in the future.
Why we should choose a good domain name
It is very important that we choose the name of our site correctly, since it will be the image that we give to visitors at first. It is the hallmark of the site, a way to recognize it. It must be something that faithfully reflects what we want to show, the brand name, product, service …
In short, choosing the name of the web domain is a very important first step in creating a site. We should not put any. At the end of the day, it is what will remain on our website forever.
But it is not only important for end users, but also for search engines. To position yourself well, a part that also influences is the name. It is especially so if it is related to the topic we are going to deal with, for example.
What mistakes to avoid when creating a domain name
All this means that we must avoid certain errors when we are going to create a domain name. We are going to see which are the most important that we must take into account when registering a web page.
Put a name that does not suit the site
The first common mistake that many users make is to put a name that does not suit the site very much. This means putting anything that does not really show what service or product we are offering or that our brand does not appear.
Therefore, the domain name is interesting that it is related to the product we are offering, as well as trying to put the name of the business or brand. In this way the readers will know better that this site is ours and also for the search engines.
Abusing numbers and symbols
Another mistake is to put numbers and symbols . Maybe our name, being a brand for example, must have a number. However, it is not something that we should put as an ornament or complement.
Same with symbols. For example, we should avoid things like site-web.com. The hyphens and symbols of this type are not good for our web domain to have a good image and also for search engines.
Put long sentences
The domain name must be short, adjusted to a brand or a business. It is a mistake to put a sentence , a series of long words . That can be a problem for the visitors themselves, as well as not giving a good image in search engines. Therefore, the length of the domain must also be taken into account.
Name hard to remember
This issue could also be a problem. It is better to opt for names that are easy to remember, intuitive and that are not an added difficulty for users. For example, avoid a domain that only has nonsense letters, unless it is something specific.
Put a domain that is already taken in important extensions
Sometimes we want to register a name for a domain and we find that it is already occupied in important extensions such as .com, .net or .es. We therefore choose to register it in alternative extensions.
However this could be negative. It is better to opt for another name and be able to register it in the main extensions, as well as even cover several to have better control.
The fact of taking a name that is already being used by third parties in another extension could also mean that it does not have a place in social networks and we must choose other names that, ultimately, can be harmful.
Use a registered name
Without a doubt, another mistake that we should avoid is using a name that is registered . For example, we are talking about a registered trademark, a personal name of a public person, etc. It is important that what we are going to use is free and not have legal problems.
In short, these are some of the main errors that we must avoid when we go to register a web domain. We must always choose a good name, which adapts to what we want to show both users and search engines.