We have only had the four devices of the iPhone 12 family on the market for only two months, so Apple‘s sales should now be at one of the highest points. It is really difficult to predict the number of devices that the company will sell throughout this 2021, however there is a well-known bank that has issued a recent report in which it foresees the number of devices that the company intends to manufacture, which will directly linked to your sales forecasts. We analyze it.
Cowen gives his sales forecasts
The well-known American investment bank, Cowen, manages an internal report that they have had access to in Appleinsider . This document analyzes the number of orders from Apple to factories and mainly indicates that the company is increasing its orders. In fact, it is said that a month ago the forecast revolved around 51 million telephones, while today the forecast has been updated to 55 million orders. All this for the first quarter of the year, assuming this 49% more year- on- year for these first three months.
Although they do not specify how many devices belong to one model or another, Cowen believes that most of the devices ordered correspond to the new iPhone 12. Apparently these are having very good sales figures, making the model standard will manufacture 2 million additional units to those planned and the ‘Pro’ and ‘Pro Max’ models 1 million each. The case of the iPhone 12 mini is worthy of a separate analysis.
The iPhone 12 mini does not quite catch on in the market
Last week, CIRP published a study in which it was observed that the sales figures for the smallest iPhone of this generation were being lower than expected by the company, at least in the United States. Taking into account only the devices for sale by Apple in 2020, 17% of the market share was for the iPhone 12 and the iPhone 12 Pro, with the same number each of them. The largest model was left with 15%, while the ‘mini’ only obtained a 7% share in sales.
In our experience with the iPhone 12 mini we could see that it is a real call despite its size. It has hardly any shortcomings and not even the battery is bad, despite being inferior to the rest of the recently launched models. From various surveys seen these years we understand that, despite not being a majority, there is still a niche of the public interested in compact telephones. Therefore, the reason for such a low market share is not fully understood, although everything indicates that its price of 809 euros does not help users to get hold of it either.