Being able to analyze the influence of your Twitter account is not something that this social network has made easy for us. If we needed to show your results to any brand or person, we had to go through third-party applications to obtain more or less reliable data. However, it seems that they have managed to get the batteries with their new section of Twitter Analytics . We explain what it is and everything you can do with it .
What is and how to access Twitter Analytics
Twitter Analytics is nothing more than a tool that allows us to know certain statistics regarding a Twitter account such as the interaction that its tweets have, impressions, mentions and, ultimately, its progression. Something that many users of this social network have been asking for a long time.
If you want to access this tool to know the statistics of your account, it is as simple as:
- Open the browser from your computer or mobile device. You can use any one, in our case we opted for Google Chrome.
- Access the web address of the Twitter Analytics tool.
- Click on the option “Login with Twitter” and enter your account information here.
It’s that simple to access this tool that Twitter puts at the service of its users. If you want to know what the possibilities of this are, keep reading the next section.
How Twitter Analytics works
It may be that when you log in to this section the data is somewhat confusing for you. Therefore, we want to inform you of everything that this social network offers in each of the Twitter Analytics sections.
The first thing we will find after logging in is the Analytics start menu . Here, as other social networks do in their own tools, a summary is shown in the last 28 days in reference to the statistics of our account. Among all these numbers we can see:
- Number of Tweets.
- Impressions made by users in our publications.
- Visits made to our profile by other users, whether or not they are followers.
- Mentions other people made us in the last month.
- Number of followers. Be careful not to confuse this information with those new users who have started to follow us. This value is reflected in green or red right next to it.
And speaking of colors, next to each of these parameters we can see a percentage, in green or red , that shows us the increase or decrease of these values as a percentage. All this compared to the same value in the previous 28 days.
If we continue to go down through the home page of this tool we will find a summary of the main milestones of our account in recent months . Among these goals we can visualize: our tweet with the most interaction, the most “important” follower we have achieved, the main mention or the multimedia tweet with the most impressions.
If we now go to the tweets section within this menu in the upper left bar, we find a section in which we can see the statistics of these publications in more detail.
On the front page we find a graph that shows us the impression values for each day of the last 28 days . And, if we place the cursor over one of these, we can analyze in detail the number of specific impressions and the number of tweets on that day.
Right under this graph we can see the values expressed in impressions, interactions and interaction rate of the tweets published during that period . If we need it, we can vary this list among all the publications, the most prominent or those that include responses. And, if you need more data that represents the interaction and impressions of your Twitter account, to the right of these tweets we can see more specific information in the last period that we have analyzed.
In the “More” menu on the top toolbar we will have access to more interesting information about our statistics. If you are a user who publishes certain videos that generate interaction between your followers, here you will be able to consult all the information regarding them.
This is all that allows us to know Twitter Analytics among your options. Although, if you need more advanced data such as the classification of your audience or the measurement of certain specific events, you can always use the “Conversion Tracking” tool that Twitter offers us in the “More” menu on the top bar.