Apple yesterday announced and released the financial results corresponding to the first quarter of the year for them, which really corresponds to the fourth quarter of 2022. The reality is that despite the good results, in Cupertino they do not have to be very happy. Keep reading that we tell you everything.
Benefits are reduced
Well yes, as you have been able to read in the headline, Apple no longer earns as much money as before, and it is that, as the Cupertino company has shown, if the income of Q1 of this year is compared with Q1 of the year previous Apple has reduced its income. In this it has obtained 117,200 million dollars , while last year it reached the figure of 123,900 million dollars in income. Of all this, net benefits are 30,500 million this year, compared to 34,600 million in Q1 of the previous year. In other words, Apple has reduced its profits by approximately 5%.
Now, all this, as we will see below, has a clear explanation. First of all, it must be taken into account that those from Cupertino did not hold an event in November , which means that they did not launch any new product either, something that did happen the year before. However, the main aspect that has affected Apple’s Q1 results has been the lack of supply, mainly in the iPhone . Due again to COVID-19, Apple has seen how it could not supply the demand of many users in a key period such as Christmas, hence the results are slightly lower than those of Q1 last year.
Therefore, although it is true, and the data does not fail, Apple has entered less than the previous year, the reality is that it is due to a situation that is completely unrelated to the company and in which little or nothing can be done. The question is, without this lack of supplies, would it have been able to surpass the results of the previous year?
What is it that gives more money?
If we focus on the financial results, we can observe certain trends that are, of course, surprising. It was expected that iPhone sales would drop, since as we have told you, the lack of supplies has mainly affected this product. Now, the iPad has surprisingly risen, who knows if because of the release of the 10th generation iPad. This has not been the case with Macs , which have also gone downhill. Below we leave you the exact data.
| Product | Q1 2023 | Q1 2022 |
|---|---|---|
| iphone | 65.775 million | 71.628 million |
| Mac | 7,735 million | 10,852 million |
| iPad | 9,396 million | 7,248 million |
| Accessories | 13,482 million | 14,701 million |
| Services | 20,766 million | 19,516 million |
Another point that must be highlighted is that Apple continues to grow in the services section , in fact it has managed to invoice more money in this Q1 than in the previous one, and that recently raised the prices of the vast majority of services offered by the company Cupertino. Finally, it should also be mentioned that this drop has occurred in all territories practically equally, again clear evidence that what has really affected Apple and these numbers is the lack of supplies that it has suffered.