A good part of Netflix‘s secret, and what allows it to work so well, is that the rating system for all content creates a kind of social network where we share tastes with users we don’t even know. This pattern that is fulfilled in certain cases leads us to recommend series or movies that we are going to like for sure, with a precision that is sometimes frightening because of how high it is. So now comes the double thumbs up, do you know what for?
It doesn’t work with a simple ‘like’
In Netflix, as in many other applications of this type, we have the possibility to rate what we see and leave our feedback. Until now, no one doubted that clicking on the iconic like symbol, that is, that hand with the thumb up, was enough, in the same way that to leave our dislike we resorted to the hand facing just in the opposite direction. . That is, down.
But users wanted more, something much more precise that would separate what’s just okay from what drives us crazy. Of what makes us fall in love, of what transforms us into fans who from that moment on are going to immerse themselves in a world of conjecture about what the plot of future seasons of a series will be about, or what are the works and miracles of its actors, directors and showrunners . In short, those productions that end up taking away our sleep because they attract us so much. Now, what way is there to assess them, do we press that like button that Netflix has more than once?
The solution that the streaming platform has found is in the form of a resource that is as simple as it is easy to use: the double thumbs up. That is why it has implemented a third possibility in all its versions (web, TV, Android and iOS) of the application when it comes to evaluating any content within Netflix and that, as we are well reminded from a publication on its blog , will serve so that they refine the recommendations that we are going to receive even more, crossing what we like with what other users share and then receiving those double thumbs up as the content that we are going to fall in love with.
Do not give double thumbs to any series
Netflix hopes that this new rating level will serve to separate the content that is really special and important from that which is simply fine. That is why they affirm from that same publication that we should consider “the double thumbs up as a way to adjust the recommendations to see even more series or movies influenced by what you love”. A simple ” like ” still lets us know what you liked, so we use this response to make similar recommendations.
So if we’re a Bridgerton smitten , for example, “you might see even more shows or movies starring the cast [of actors] or Shondaland ,” the production company behind Netflix’s success. In the end, as you can see, the goal is for us to spend as much time as possible inside the application receiving recommendations that fail as little as possible.