For any company or influencer profile, being able to measure the impact of publications among other tools is vital. Therefore, although there were already different panels with all that information and metrics, now Instagram is launching new tools to make it much easier.
The new dashboard for Instagram professionals
Instagram has launched a new dashboard for professional accounts that allows you to see in a much more comfortable and agile way all that information that for businesses, brand profiles and influencers is vital in their day to day. Because as we already told you, everyone is interested in measuring the impact of publications on the platform, but for this type of account it is essential.
Well, the new dashboard for Instagram professionals is based on three characteristics that the platform itself considers key to improving the performance of these profiles with such specific needs:
- The first is intended to help content creators track their posts much more precisely. Hence, it provides information based on its own performance and current trends.
- The second pillar or feature is in a series of tools that according to Instagram help in an easier way to grow a profile. In addition to giving access to options that you may not even know existed and that can, for example, know whether or not you can opt for the monetization options that are gradually being implemented
- Finally, this new panel will also serve to keep professional profiles informed about how to get the most out of the platform with each of the actions that can be carried out within it.
These news is true that they are not one hundred percent either. Many already exist, but the main difference now is in how they are displayed. And that is important, because sometimes you have to “dive” into three too many menus to get to what we are looking for or it could help us grow within the network by providing valuable information about how we are doing it.
Who can access the new Instagram Dashboard
As indicated in their official blog for professionals, this new Dashboard is available for all those commercial and creator accounts. Therefore, all you have to do if you want to access it is change the type of account you have if you are still with the personal one.
This change of account type is done in a very simple way:
- The first thing you should do is enter the Instagram application and go to your profile (icon located in the lower right corner)
- Then tap on the three-line icon in the upper right corner
- When a new menu appears, select Settings
- Now look for the Account section
- If you look closely, the last options are Switch to creator account and Switch to business account
- Choose the one that interests you and that’s it
You should know that in the case of creator accounts, you will have to select your profile type (and decide if you want it to be seen publicly or not by activating Show category label or not. But removing that detail, it is a matter of a A couple of minutes make the change of account type and be able to access this set of new tools that facilitate or enhance growth within the platform.
An experience that will continue to improve
During 2021 Instagram intends to continue improving this new dashboard along with other features and options of the platform. And it is that for some time they have been under certain pressure to allow ways to monetize the content that users publish. Because at the income level, the network bills many millions of dollars and that is thanks to its users.
So if they want to remain relevant and have content, or provide solutions of this type or it is likely that many will start looking with different eyes at actors that are hitting very hard like TikTok and its $ 200 million fund for creators more active and with greater potential or even Twitch how booming it is.