With the world changing rapidly in light of the COVID-19 pandemic and businesses forced to switch online, it’s crucial for most companies to rethink their digital marketing strategies. Everything is of importance here, and even things that seem insignificant at first glance might change the game for the future of your business. New research data will be very helpful for your marketing efforts in these unstable times.
If you already know that social media, blog, and website posts with images get 94% more views than the ones without them, you probably understand the importance of visuals for your business success. Many companies find that contemporary stock photography websites like Depositphotos are a great source of appealing and authentic images for any advertising campaign and social media project.
Here’s the list of other interesting and essential marketing facts based on solid marketing studies that will help you boost your digital marketing strategy and potentially skyrocket your business in general.
3.8 billion people use social media
Nowadays more than 4.5 billion people are active internet users. That means that 65% of the whole world population is online now, and with many people stuck at home, this number is definitely going to grow rapidly in the next few months.
Among them, 3.8 billion people are regular social media users. With that in mind, you should aim your marketing efforts to social media platforms first and foremost. Self-isolation, remote work, and consequential procrastination forced many to spend more and more hours on their feeds, and that can be a great advantage for your business. Get some ads on Instagram and Facebook – it’s relatively cheap compared to traditional marketing efforts and offline advertising campaigns.
Instagram influencer marketing is a $2 billion industry
It is no surprise that the Instagram influencer marketing industry is estimated to be $2 billion since many users adore influencers and really look up to them. Don’t miss the opportunity to engage more potential customers by inviting an influencer to be a part of your Instagram ad campaigns.
Don’t worry – if you imagine an influencer as someone with millions of subscribers, that’s not always true. There are lots of micro-influencers with tens of thousands of devoted and loyal followers, and some of them will be happy to participate in your projects and social media marketing efforts since you pay them.
The attention span of social media users is 8 seconds
In general internet users glance at content for just a few seconds. That means your ads, social media posts, and other publications should aim to be attention-grabbing and appealing. The average attention span of a user is already pretty short, and if your content is boring, it will be even harder for your business to engage your target audience with all the information flow people see every day on their feeds.
It’s also important to keep in mind that web pages that load too long have all the chances to be dropped by internet users since they don’t like to wait. So if your business has a website, you better optimize its loading speed not to lose your potential customers.
Video accounts for most of the internet traffic
The most recent data suggests that in light of the COVID-19 pandemic, as of April of 2020, about 60% of the whole internet traffic is video streaming. It’s not a mind-blowing fact because video files themselves are “heavy” in terms of loading and traffic, but at the moment many people really spend a lot of time watching videos. For example, YouTube accounts for 15% of global internet traffic, and Netflix is 11% of all traffic which is pretty impressive stats.
It’s also crucial to note that most people would rather watch a video than read a text, even if it’s the very same content. Keeping that in mind, you should consider adding videos to your digital marketing strategy. Why don’t you make videos showing your products or services? Not only will it increase your chances to gain new clients, it may also help you build up your brand image with new audiences.
Posts on Pinterest have the longest lifespan compared to other social media
When you have an Instagram or Facebook account, you have to post every day to keep your audience engaged. They see your publication in their feeds only once unless they go straight to your profile. That’s not how it works with Pinterest. This image-based social media platform uses pins as a form of posts, and they can circulate on Pinterest for months and years.
It’s very easy to use Pinterest for your business since the platform provides many useful opportunities and advantages for companies. This includes an analytical tool to understand user engagement and the option of adding a pin with a link to your website so that people can go directly to it. Using Pinterest can help you find more clients because many people use this social media when they research for products or services they need.
More than 90% of websites traffic comes from organic search
Surely your website gets some traffic from social media conversions, but in general, most of the traffic comes from searches on Google. That’s why it is so important for any business to learn some basic search engine optimization You should aim for keywords that are realistic to rank for because general searches will have your pages or posts lost on pages nobody can get to on Google.
Good SEO is a way for success in a competitive online space, but don’t forget that your clients are humans, not robots. That means that your website shouldn’t be a pool of keywords for Google, and your content should be useful and valuable for your audience.
Now is the time to change and adapt
The ever-changing world might seem terrifying for many marketing and business professionals, but you should not worry too much. The pandemic can’t last forever, and it only goes to show that the future is digital. Keeping in mind the statistics above, you will be able to rethink your marketing strategy, and find new ways to engage your audience, improve your conversion rates, and your image as a brand.