Instagram has decided to fight back its direct competitors and if that means having to invest money in its best content creators, it will. Therefore, now is the time when you would have to take seriously what you publish on the platform if your intention is to live or, at least, try to monetize your profile as much as you can. And to start, nothing better than knowing the new tools they offer to know the reach of your Reels and Directs .
Instagram and its future Bonuses option
Recently we tell you that Instagram is working on a new feature called Bonus (Bonuses English). This one looks like it will aim to allow Reels creators to monetize their posts.
You could say that it will be a kind of partner like YouTube and other platforms, although there are not many details about the exact operation. Because it is a development still in the initial phase and until the first tests begin, all that is talked about will be pure speculation.
#Instagram is working on “Bonuses”, a new way to monetize with your content 👀 pic.twitter.com/Xa8jZLn6I3
– Alessandro Paluzzi (@ alex193a) May 21, 2021
However, what is known thanks to Alessandro Paluzzi, who found these references, is that there will be options to obtain income through these bonuses, also the possibility of seeing their progress and accessing new new opportunities with which to continue increasing that monetization.
And for what types of content would these Bonuses apply? Well, for the Reels, which is undoubtedly the type of publications that Instagram is now determined to maximize. Because he knows that short videos is what currently works and platforms such as TikTok have already proven it well.
So, in order not to lose users, nothing better than trying to financially incentivize them. And if by the way they can also prevent many users from uploading the content that they previously published on TikTok even with the watermark, then better than better. Because if they don’t achieve that, what they continue to broadcast is that they are not the number one platform for short video topics.
Therefore, it seems that both for TikTok, YouTube with its Shorts and now Instagram, the only way to maintain the activity of its main creators is by taking out your wallet.
Measures the impact of reels and direct with greater precision
Well, after having known about this initiative that will theoretically allow the monetization of the content published on Instagram, how could you grow your profile using both Reels and Direct?
Well, for this, what you are going to have to do is analyze your publications to see what impact they achieve, how many users and types of accounts they reach, etc. And that is something that can now be done with a greater level of depth thanks to the new analytical tools introduced by the platform.
Data that will be related to Reels and Directs, so you will know much better how the users and profiles that follow you or can see your content behave. Ideal for brand profiles and influences.
How to measure Reel visits and more data
The new tools added for the topic of Reels on Instagram can be accessed through the statistics button and also from the publications themselves individually. For the latter you will have to go to the Statistics section and within the section that groups all your Reels consult them one by one. Of course, the necessary time must have passed for it to appear there with your data.
On the new statistical data for Reels they will offer, these will be related to the number of reproductions, accounts reached, comments, how many times it has been saved and how many times it has also been shared. All of this displayed on a new, highly visual screen to make everything quicker to consult.
Thus, with all this information you will have more exact data to draw up the best strategy to monetize your profile or obtain benefits for the professional activity that you carry out in your day to day. If, on the other hand, you only publish for fun, you can forget about all this.
Better measure the impact of your live shows on Instagram
Along with these new data that Instagram will offer for the Reels, there are also those that it will add to the Direct section. Again to know them you have to go to the Statistics section and there they will appear.
In the new drop-downs you will see that there is more data related to each of the live shows, so that everything will be much more transparent when it comes to knowing which and what type of accounts are reaching them.
How to access the new Instagram statistics tools
As we have already told you, the new tools are active with the latest update of the application. So make sure you are up to date. In addition to this, you should also know that they are options only available for accounts that are established as Creators or Businesses . If not and your account is still personal, they will not appear. Although you can easily change it from the settings.
For the Reels, from the Statistics section you will have a global vision of all of them and entering each one of them individually, as the same data for each one of them. The direct ones also from the Statistics section have all their visualization data, etc., grouped together for the query.
In short, you already know how to access the new Instagram measurement tools for Reels and Directs. Now what remains is for you to learn to interpret the data and together with the rest of the information that they already offered to establish future strategies.