There is no doubt that Gmail is the most popular and used email provider today. This means that when something new arises it can be interesting for many users. This is especially relevant when it comes to security or privacy improvements. The latter is what happens with the latest change in Google mail: it now offers greater control over privacy .
Gmail offers more control over privacy
One of the most important aspects of users is privacy . Our data may be at risk when we browse the Internet, especially when using certain services or platforms. We already know that personal data has great value on the net, as it can be used for advertising purposes, included in spam lists or even sold to third parties.
Now Google has added a new privacy setting to Gmail. The goal is for users to be able to skip the “smart features” if they want to. This includes for example smart writing or smart replying. These are functions that help us save time when we are going to write or reply to an e-mail. However, this can make users uncomfortable when considering privacy.
These services, something that happens with other Google products as well, share personal information with the company. That data exchange allows some functions and features to work properly. However, not all users support having to give information, even if that means not being able to take advantage of these improvements. Google has decided to offer the option of having more control over privacy.
From Google they indicate that before this publication users could deactivate if they wanted those intelligent functions of Gmail . Now the novelty is that they will have a clearer choice about data processing. They ensure that it is an evolution of the controls over their products, so that users see that their data is really safe and will not be used for these intelligent functions.
During the next days or weeks, when opening Gmail, a pop-up window will appear asking us if we want to opt for our data not to be used for these smart functions. Of course, whatever option we choose, we will always be able to change our mind.
Why we must take care of the privacy in the network
As we have mentioned, today our data has great value . That means that many marketing companies can use methods to collect all kinds of information.
With our data, they could include us in spam campaigns, send us targeted advertising or even sell it to third parties for profit. They can achieve this through cyber attacks , but also with legitimate methods such as the use of applications to which we give permission to collect data.
In any case, it is important that we always take care of privacy on the Internet to avoid problems that may compromise our security. If they have our data, they could, for example, impersonate our identity on social networks or send emails on our behalf.
A widely used technique to collect information is through defacement of web pages.