The Apple Watch is already a fetish product for Apple and each year sees a new renewal, with more or less new features. However, for the first time in its history, this year we could have up to three different new models. A strategy that, despite not being confirmed by the company, has been planned for months by various sources close to it.
We are 9 months away from seeing if these forecasts come true or not. But in any case we believe it interesting to analyze this possible strategy. And it is that, although it may sound strange from what we have seen over the years, it could also make a lot of sense and be beneficial both for Apple and for the users themselves, who are ultimately the ones who will pass judgment on it.
Up to three ranges of Apple Watch in 2022
If we go back to 2020, we see that two ranges of this watch were launched already then. On the one hand, the Apple Watch Series 6, which is the one that played that year, and on the other, the Apple Watch SE, a special version of the Apple smartwatch at a much cheaper price than the other. But this year it would be slightly different.
In this way, we would have the Apple Watch Series 8 which, regardless of what news it entails, will be the standard watch that it would be time to see. On the other hand, we would see a second generation of the ‘SE’ with foreseeable improvements such as ‘Always On Display’ and even some health sensors that are not currently included. The great novelty would be the Apple Watch Series 8 Pro which, whether this is its final name or not, would be a completely unprecedented range.
This new watch would not only incorporate the functionalities of the standard Series 8, but could add some extra, in addition to a more robust design that can ultimately serve those who practice extreme sports . Or at least that is the reading made by various analysts based on the leaked reports.
Precedents with other products
It is not the first time that we see that Apple is committed to dividing its product ranges into several versions. In fact, it has happened to practically everyone. At the time we only had one iPhone and since 2014, with the arrival of the iPhone 6 and 6 Plus, we began to have at least two models. The same thing happened with the iPad, leaving the name “iPad” to the most basic range and expanding horizons with the ‘mini’, ‘Air’ and ‘Pro’.
Even the HomePod has had a ‘mini’ version that, at least for now, has become the only one. Not to mention the AirPods, successful headphones that have now not only been succeeding in different generations, but have also incorporated ‘Pro’ and ‘Max’ versions. So why wouldn’t this be feasible if we’re talking about watches?
The user would be greatly benefited
That Apple increases the level of sales of the Apple Watch is something that will be seen over time if it finally carries out this division. It already reigns in the sector, but that does not mean that if it launches more it will sell twice as much. Everything will depend on how they end up orienting them and above all on the price , an always determining factor and more so when we talk about a company so criticized for its high prices.
But as far as the user is concerned, it does seem to be something very positive at first. And it is that having three Watch categories would increase the target audience at both ends. On the one hand those who do not need the best specifications and can settle for something more basic without giving up being modern, where would the ‘SE’ fit. On the other hand, those who continue to see the standard ranges as insufficient for their activity and the ‘Pro’ would be better for them. And, of course, those that are in the middle ground and where the traditional standard models would fit.
Much remains as we said at the beginning. And although it is clear that Apple will already have more than closed its roadmap with the Apple Watch, we still have many things to know. However, with what we know at this time and by pure intuition, we predict a success for this division of the Apple Watch.