Nobody doubts the leap that mobile photography has taken in recent years. The competition between the different manufacturers has led to a technological race that has allowed our mobiles to achieve results that rival professional cameras. One of the firms that is focusing the most on this section of hardware is vivo, who has just revealed one of the great novelties for their 2021 mobiles.
Remember that in order to enhance the capabilities of the cameras, we have frequently seen some interesting alliances. Perhaps the best known is that of the German firm Leica with Huawei, which has been behind its camera technology for years. Now, in a similar move, vivo has signed an agreement with ZEISS , the famous manufacturer of optical equipment, which from now on will collaborate with vivo to improve camera technology in the most powerful mobiles.
Not just a label
When we think about these types of alliances, the usual thing is usually believe, this can focus on that I live takes advantage of the ZEISS name to gain prestige in the West. However, we are looking at a firm that aims to create a long-term strategic alliance to jointly promote and develop innovations in mobile photography technology. In addition, it has been confirmed that the first photography system designed jointly by ZEISS and vivo will be incorporated into the X60 series, one of the next launches of the Chinese company.
As reported by vivo in a press release, within the collaboration agreement, vivo and Zeiss “will establish the ZEISS vivo Photography Laboratory (vivo ZEISS Imaging Lab), a joint R&D program to innovate mobile photography technology for the most outstanding smartphones from vivo. ” According to data from vivo itself, to date, vivo has created R&D centers for photography worldwide, employing more than 700 people specialized in R&D.
Where will we see this technology?
As we have commented, vivo has confirmed that the vivo X60 , which are yet to be presented, will be the first terminals of the firm to release this technology. The benefits of both terminals have been leaking in recent weeks. They are expected to arrive as the vivo X60 and the X60 Pro. Both will feature a 48-megapixel main sensor, and the more powerful model is expected to offer 5x optical zoom, with 60x digital zoom. At the moment we do not know the official date of presentation of both terminals, so it only remains to wait for confirmation from vivo.