TikTok begins to press the accelerator a bit and announces a new platform with which they hope that both brands and marketing professionals find a simpler way of doing business . In it they will offer information about the types of commercial actions that they can carry out and another series of knowledge so that they do not forget the most important thing: tell stories in the best possible way.
TikTok For Business
TikTok For Business is the name of the new and recently launched platform with which TikTok is going to allow any brand and marketing professional to get closer to the possibility of carrying out valuable commercial actions. For this, the first thing that stands out is that now everything is much more organized .
In TikTok For Business you will be able to see more clearly what type of actions can be carried out now and all those that will be incorporated in the future. Thus the advertiser will be able to choose optimally which is the best option to reach the target audience.
For example, there are currently a number of formats that are now much clearer, ranging from three to five second pre-announcements when the application is launched to video announcements that can last up to 60 seconds, the challenges hashtags or hastag plus that give the option of directly accessing a purchase link among others.
All these options, which are not really new, will be much more organized and clear for those who want to do business with the platform. Thus being able to take better advantage of the economic investment and all the potential they offer when it comes to creating a brand, culture and connecting with the millions of users who consume content there on a daily basis.
And the truth is that it is a great idea, because they also give higher quality to those negotiations that until now were made by holding direct talks with the company. Something that for large firms was not complex, but that for small advertisers it was a nuisance and greater waste of time.
Of course, it is not the only good thing that TikTok For Business will bring, there will also be a series of learning guides with which to improve both the actions and their results. Because TikTok does not want any brand to lose sight of something basic for them: creativity. So it will give tips for optimizing the narrative of each action, product guides, resources, creative practices and much more. Something that, incidentally, could also be interesting for all those users who are looking to grow.
Creative Marketplace
If TikTok For Business is interesting for brands, agencies and advertising professionals, Creative Marketplace will also be interesting for users themselves , especially TikTok influencers. This section that has already been released and that is also gradually expanding to other countries will allow brands to connect directly with content creators.
Instead of looking in agencies to find the ideal creator to promote your product, this platform will help you find those most popular creators that could make your brand, business or product grow in terms of visibility.
In summary, that TikTok continues to advance and now seeks not only to continue growing in users, but also in income with tools that are much clearer and accessible to anyone who is interested.