When you run an online business where you receive and process orders electronically, you miss out on some of the more obvious sales techniques that those who run brick-and-mortar businesses can take advantage of. You don’t have the option to design an attractive storefront in an area that gets lots of foot traffic to draw in customers. Instead, you have to rely on other sales techniques to acquire new customers and sell your products.
It is important to employ such sales techniques to avoid a dip in sales. If you are able to be proactive with your ability to sell, then you can keep a steady influx of cash coming into your business that can then go into expansion or the development of other products. Furthermore, most online sellers look to keep a low overhead, a goal that can further limit your options for sales techniques.
Here are a few methods of selling that you should consider if you need to generate a boost in sales for your online or electronics business.
Flash Sales
Everyone is familiar with the concept of flash sales. Customers can score a significant savings on products from a retailer for a limited amount of time. Some flash sales might last a few hours while some can run for a full day. Overall, though, the idea is that a customer has to be in the right place at the right time to benefit from the sale.
Flash sales are extremely helpful for electronics business because they offer the ability to sell products that might be underperforming and to generate more interest in your business on the whole. They bring an exclusivity to a sale that most customers will jump at. They can convince someone who might have been on the fence about your business to make a purchase and serve as a reward for returning customers. Moreover, since you can easily hold a flash sale online, you won’t be creating more work for yourself or deviating from your current business model.
Free Gifts
Online shopping is an incredibly popular method of shopping for many consumers. It is easy enough to visit a website and add items to your basket quickly and have time left over to browse other products. That being said, the constant presence of the cart or basket displaying how much a customer is set to spend can make an online shopper wary of spending more than a set amount that they had in mind.
One way that you can encourage shoppers to spend just a bit more is to offer a “free gift” when they reach a certain amount. That gift can be a smaller version of a product that you sell or a few dollars off their next purchase. By offering such an incentive, you can encourage customers to spend just a bit more to reach the gift threshold. You can also use it as an opportunity to push underperforming products by making a sample of such products the free gift.