For some time now, some giants in the sector are seeing how other brands are eating up the market. Either because they have not been able to adapt or for various reasons, some of these brands are in serious trouble or are not as relevant as before, and some have even been absorbed and others no longer exist, which are the ones that have fallen the most?
The brands that have lost the most market or no longer even exist
Club 3D
It was a brand where by the 2000s it established itself as the leading manufacturer in the industry in the sale of graphics cards and accessories, such as TV tuner cards. Founded in 1997 in the Netherlands, it barely lasted a decade, where its competitive prices and poor management led them to become residual today after having signed agreements with both ATI and NVIDIA. So much so that in 2013 it only kept the agreement with AMD and later left the GPU market.
ATI Technologies
What to say about ATI, who with more than 30 years now did not have a GPU of his? The bankruptcy of 3DFX and the subsequent acquisition of NVIDIA plus pressure from it with the 6000 series forced the company to accept the purchase of AMD for a value of 5.6 billion dollars in 2006. It became Radeon Technologies Group as tal after the acquisition and we now know how it competes in the market.
DFI
It went from being the top motherboard brand at one point in the Athlon 64’s life to withdrawing from the consumer market to focus on both consumer and industrial motherboards and servers. Only certain very advanced users understood the potential of the brand, while others like ASUS or GIGABYTE were selling millions of units with worse features and benefits at that time.
ABIT
DFI took the baton from ABIT in motherboards, a brand that was mythical among overclocking forums where not even ASUS could compete. Unfortunately his plates were elite products for very specific users and he couldn’t stay on the market until he left.
GeCube
That GeCube was one of the TOP brands of ATI at the time was no secret, as was another mythical one like HIS and its oversized heatsinks that managed to get those monsters in the wrong. Unfortunately the market for GPUs such as motherboards does not forgive and its participation became a minority, it left Spain and later everything that surrounded graphic cards.
It is currently not clear what the company works on, if it continues to exist, at least within the PC market.
Compaq
It was the first company to offer a complete PC for under $ 1,000 and although before the 2000s it bought several strategic companies to expand its position in different markets, the reality is that despite being the second largest manufacturer in PC revenue, in 2002 it had to merge with HP to remain competitive, as Dell was eating a lot of ground and the figures were not good.
Currently the brand as such only survives on certain specific product lines.
Aerocool
It is a company that is not going through its best moment, and although in the 2000s it had a much larger market, the smaller brands and especially the Asian ones have eaten the market. The fall of such a giant is surprising, but other greats like Lian Li have been remade and have returned to the top.
Aerocool continues to sell and diversify the investment, since they have everything from fans, power supplies, boxes, heatsinks and AIOs, but the truth is that brands such as Nfortec or NOX are competing very strongly in the market.