The modern world of technology is developing rapidly. Until a few years ago, the lack of a full-fledged website was considered an old-fashioned practice. Everyone who wanted to keep up with the times rushed to launch online resources with a mandatory mobile version.
Today, however, having a web page is no longer a must. Many people start and run their businesses online without a website. There are many different tools for this. One of the most popular and promising is the Telegram. In this article, you will learn more about what is Telegram advertising and what its features are. Study the material carefully if it is of value to you.
Definition of Telegram Advertising and Its Main Types
If you do not know what is Telegram advertising, please, pay attention that this is an effective way to find your target audience and offer services or goods online. At the moment, four types of advertising have received distribution in this messenger:
- These are automated assistants that are programmed to perform various functions: answering user requests, updating content, sending messages, etc. It is possible to advertise on Telegram easily and effectively using bots. The price range can be different and depends on the theme and popularity of the bot itself;
- This is the most common method. There are two ways here: creating your channel and placing ads on it or buying ads in channels with a large audience. It is wise to choose public pages that are suitable for your advertisement. Then readers will surely be interested in the topic;
- Group chat. It should be large enough, but this is not a channel with a large audience. Different participants can write to the chat while the channel has selected publishers;
- Verified services. It is possible to contact the platform that provides advertising services in Telegram and get effective support. Telega.io is the best service today as it offers great coverage and affordable cost.
So, now you know what is Telegram advertising and what its types are. Read below about how to evaluate ad performance.
Evaluation of the Effectiveness of Telegram Advertising
There is no analytics system in the Telegram messenger, so you have to evaluate the effectiveness of advertising on your own. There are several methods available:
- This method is suitable if you are promoting your channel. You can see how many subscribers have increased after the post was published and calculate the CAC;
- Google Analytics. To study the effectiveness of Telegram advertising, review the Google Analytics reports. UTM tags will provide you with all the information you need;
- Deep analytics service for Telegram channels. Such a service, according to telega.io experts, helps quickly and accurately analyze ads in the messenger.
In collaboration with specialists involved in the creation and promotion of advertising companies, for example, telega.io, you do not need to worry about evaluating the effectiveness of your advertisements. This is one of the tasks of specialists, with which they cope well.