In recent years, several companies have taken proactive steps to protect their users from sensitive content, and Apple is no exception. With the introduction of iOS 17, Apple has incorporated a crucial tool to enhance user security when navigating the internet: the Sensitive Content Notice.
What exactly is the Sensitive Content Notice?
The Sensitive Content Alert feature on iPhone leverages machine learning algorithms integrated into the device to analyze photos and videos across various services, including Messages, AirDrop, FaceTime, and other compatible apps.
This feature is designed to automatically blur images that may contain nudity or violent content before they are viewed unexpectedly. It’s important to emphasize that this process takes place exclusively on the user’s device, ensuring that Apple does not access the photos or videos in question. As a result, user privacy is upheld, as no information regarding sensitive content is transmitted to external servers.
Starting from iOS 17.2, the Sensitive Content Notice has expanded its coverage, now also blurring such images in the new contact avatars within the Phone and Contacts Apps, as well as third-party stickers.
Addressing the issue of cyberbullying In a world where cyberbullying unfortunately remains prevalent, Apple is taking steps to address the concerns of its users. Studies have revealed that a significant percentage of young individuals have encountered the unwelcome receipt of explicit images. The Sensitive Content Notice feature represents Apple’s response to this pressing issue.
How to Activate the Sensitive Content Notice on Your Devices On iPhone or iPad:
- Open Settings and select Privacy & Security.
- Scroll down and tap on Sensitive Content Notice.
- Enable the Sensitive Content Notice option.
On Mac:
- Open the menu and navigate to System Settings.
- In the sidebar, choose Privacy & Security.
- Scroll down and select Sensitive Content Notice.
- Enable the Sensitive Content Notice option.
Once activated on your iPhone, this feature automatically extends to your Apple Watch and will be enabled in all compatible applications and services.
Applications Currently Compatible with the Sensitive Content Notice
Apple provides users with a list of applications that currently support this feature:
On iPhone or iPad: Messages, AirDrop, Phone App contact avatars, and FaceTime video messages. On Mac: Messages. On Apple Watch: Messages and contact avatars in the Phone App.
Detection Across Different Platforms The Sensitive Content Notice is not confined to a single service but extends its protective umbrella to various Apple applications and devices. If the Sensitive Content Notice identifies a potentially sensitive image or video, you have two options: You can choose to “Show” the content if you wish to view it, or you can utilize the alert button to access helpful resources or block the sender of the sensitive content. Apple’s commitment to user safety and privacy remains at the forefront of its efforts, making iOS 17’s Sensitive Content Notice a valuable addition to its arsenal of protective features.