One of the constant challenges of an e-commerce business is getting your conversion rates up. You work hard to bring people to your website, so you want to convert as many of those visitors into customers as possible. Here are 5 tips to boost your conversion rates.
Remove Barriers to a Sale
One of the great things about Amazon is just how few clicks it takes to buy a product. There are so few barriers to you making your purchase, and this is the definition of convenience.
The more hoops you make your customers jump through, the more likely it is they will abandon their cart. Go through your checkout process as if you were a customer and find areas where you can make it quicker and more comfortable.
You may find there’s one barrier that is putting off lots of people, and when you remove it, it will make a massive difference to your conversion rate.
Emphasize Delivery Options
A significant difference between buying something online and buying something at a store is that you don’t get to walk away with the product as soon as you buy it. People love that feeling of holding something they’ve just bought, and they want to know when they can experience that when they buy something from you online.
Let them know how many delivery costs, and when they can expect to receive their goods early on in the process, and you’ve removed that objection. If you’re working with a good fulfillment company, then you should be able to offer fast delivery, and this will make a big difference.
Guide People Through the Journey
You’re in control of the messaging, and you can use this to guide customers into taking the actions you want them to take. Having good content is all well and good, but you’ve got to use it to get people to take action.
The way you do this is by having clear calls to action, that make people want to click and continue on through the journey. Think about how you want your customers to go from landing on your website to buying a product and then make sure your pages are set up to lead people through that journey.
Be on Hand to Help
When people are spending money on something they can’t hold in their own hands and see with their own eyes, they need to be convinced they’re buying the right thing. When they know that you’re there to help them with any questions they have, they feel a lot more relaxed about this process.
If your business is seen as unresponsive, then you’re giving people another objection to buying your products.
Use Social Proof
Social proof is huge. People want to know that other people have been down the same road they’re about to embark on, and they want to know it was a good experience. The more proof you can show that other people have bought your products and had a good experience, the more your conversion rate is going to go up.
Work hard at getting reviews and make sure they feature prominently on your product pages.