Beats brand headphones have always been one of the most prominent on the market, however, over time they have been losing prominence, especially since the Cupertino company took over their property. This leads us to think, could Beats headphones be in danger of extinction?
The danger of Beats headphones
As we said before, one of the most popular brands in terms of headphones has always been Beats. However, this fame has been diminishing over time, especially within the range of Over Ear headphones, that is, the traditional headband headphones . This drop in popularity also coincides with the purchase of the brand by Apple in 2014 . Since then it seems that the Cupertino company has made a change in strategy regarding product launches under the Beats brand.
If we analyze the launches that have been carried out since that date, we can see how Apple has wanted to give practically all the prominence to small headphones , leaving aside headband headphones, which have always been the brand’s great flagship. Beats. In fact, the model that has always been the image of the brand, the Beats Studio , has not been renewed for many years, having fallen far behind and unable to really compete with other competing devices, even Apple itself, in fact not there is more to see the comparison of the Beats Studio 3 with the AirPods Max.
In addition, there are no rumors or news that this strategy that the Cupertino company is following with the Beats brand is going to change in a short space of time, so everything indicates that, at least, the headband headphones of this brand will not have many more years of life. However, we will have to be very attentive to the possible movements that Apple can make in this regard, since despite not having given much importance to these models, they are still fully available for purchase in the Apple Store.
Sport, your salvation
We continue talking about Apple’s strategy with the Beats brand, because although it is true that the feeling is that the Cupertino company wants to let Beats headband headphones die, this feeling is completely different with small headphones, or also known as In Ear. Numerous launches have taken place in recent years of this type of product, also providing them with the best possible technology and making them truly accessible to the public.
However, both their shape and the construction materials of these headphones make it very clear what Apple’s strategy is with the Beats brand, and it seems that sports can be their salvation, at least for now. The vast majority of Beats headphones that Apple presents are always very focused on their use while users play sports , just look at the latest releases of the Beats Fit Pro, the Beats Studio Buds or the Powerbeats Pro, completely adapted headphones to athletes. Therefore, it seems that the Beats brand still has a lot to say in the world of headphones, although with a different approach than what we were used to until a few years ago.