In case you are thinking of taking your presence on Instagram more seriously, one of the first things you should know is how to manage your profile to turn it into a professional account . With this, you will access new metrics that you did not know and that will help you to know better how your publications reach the people who follow you. Aim.
Types of Instagram accounts
Over time, Instagram has become one of the platforms par excellence when it comes to doing business. The instagramers have known how to monetize their presence on this social network and today there are many accounts that are dedicated to sharing content and monetizing it. It is also a perfect showcase for many companies, making it a very convenient way to reach customers and have contact with them.
Do you also want to professionalize yourself? Well, the first thing you should do, of course, is to ensure good publication content and be regular enough to gain a loyal following that will follow your exponential growth in your followers. Controlled this (or even if you have a business and want to start from 0), the next step is to convert your account into a professional profile .
By default, the account we open on Instagram is personal, but there are more variants that can be configured just by taking a few simple steps in the app. We talk about the company account and creator account and each one has its own characteristics:
- Personal: you can use all the options you know about Instagram, edit your biography and synchronize your account with the one you have on Facebook.
- From creator : it is the account that best suits if your profile is influencer type. With it you can access visualization metrics that are not seen with the personal or for example indicate when a collaboration is paid.
- Company: it is designed for business (brands, local companies, retailers, etc.). In addition to accessing metrics like creator accounts, it allows you to make “action calls” or promote your posts.
How to convert your account into a professional profile
Now that you know the types of Instagram accounts that exist, you must decide which one you want and if it is not the personal one (as we say, it is the one you have by default when registering on Instagram), make the relevant change.
The steps to do it are very simple:
- Enter the Instagram app and go to your profile (lower right corner)
- Tap the three-line icon in the upper right corner.
- In the menu that will appear, go to “Settings”.
- Find the “Account” section .
- If you look closely, the last options are “Change to creator account” and “Change to business account” . Choose the one that interests you.
- In the case of creator accounts, you will have to select your profile type (and decide if you want it to be seen publicly or not by activating or not “Show category tag”).
- Once confirmed, your account will be converted into a business or creator profile.
What is the scope of your photos and Stories?
By becoming a company or creator a new world of possibilities opens up to manage the views and reach of our publications. And it is that with the statistical calls you will have access to many (many) data that you did not have before about your profile, your published photos and your Stories.
Account statistics
From your own profile you will now see a tab called “Statistics” where you can check many details of your profile. From keeping track of the Content (and if it has been published more or less than the previous week) to the Activity, knowing how many accounts you have reached with your publications or the interactions you generated (translated into people who look at your profile after viewing content) yours or they click on your web page -if you have one in your description, of course-).
You can also get a better idea of your audience, looking at the total number of followers, if there are new followers compared to last week, how many people have stopped following you, what cities they come from, age range or sex.
In this latest section of Audience there is a quite useful tool in which you can see the hours and days when your followers are on Instagram.
Post Statistics
Entering each image you will now see an option called “View statistics”. By tapping on it you will have access to a summary of all the likes of your photo, the comments, how many times the image has been saved in Favorites by others and how many times it has been “reinstated”.
You will also know the interactions (the number of times that people through your photo visited your profile) and the number of accounts reached, knowing what percentage of these people did not follow you.
You can also know how many people your photo appeared through the hashtags you used or even how many became your followers after seeing the photo.
Statistics of your Stories
Also in the Stories publication you will have data that you did not have before. In addition to knowing who sees them (something also available in personal accounts), you will be able to see statistics related to each Storie: number of responses, how many people visited the profile after seeing it, whether it has generated new followers and, most interesting of all, the type of navigation of your viewers .
Called Navigation, it lets you know how many times a story has been touched to return to a previous one, how many have touched the story to go to the next, how many have abandoned it and how many have touched to go to the story of the next account.
As you can see, they are all very useful data when you want to keep an account in a professional way, correctly manage the contents and take advantage of them, knowing in passing with the behavior of the followers you have.