Netflix continues to prepare: Are they going to ban account sharing?

Netflix continues to prepare the hack

A few days ago we learned about the new Netflix plan in which we will be able to contract the service at a cheaper cost in exchange for seeing advertising. The roadmap of the streaming service has changed radically during this year 2022 due to the massive flight of clients at the beginning of the year. The content platform has already read between the lines from time to time that the ultimate goal of its new measures is to prohibit account sharing . And they just added a feature that invites us to think that the end of shared accounts is closer than ever.

Now you can transfer your Netflix profile to another account

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If you have ever shared Netflix with two different groups of people, such as your family and a few friends, you may have had to start from scratch with the new shared account. In other words, when you change your account, you will have lost your viewing history , your favorites list and even all the learning that the artificial intelligence has acquired from you to give you quite accurate recommendations.

With the new feature that has just gone live, users from all over the world will be able to transfer their profile to a new account . In this way, you will be able to keep all the information of your Netflix profile.

What does Netflix say about this new feature?

If Netflix decided to ban shared accounts overnight, many users would not be willing to checkout. Losing history and recommendations is even worse than paying more each month for the service. Hence, Netflix has thought that they had to do something to cover that weak point of their service .

However, the company has not approached it from that point of view. Timi Kosztin, Director of Product Innovation at Netflix, has referred to this feature in the following words on the company’s official blog:

People move houses. Families grow. Relationships end. But throughout these life changes, your Netflix experience should stay the same. Whatever happens, let your Netflix profile Netflix be a constant in a life full of changes, so you can sit back, relax and continue watching your series right from where you left off.

Will it be able to trace Netflix?

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Netflix has almost a million casualties so far this year. His forecasts were even worse, although with a possible recession on the horizon, it is advisable not to let our guard down at any time.

The Los Gatos company has been carrying out several pilot tests in different countries with the intention of coming up with a new model that is capable of benefiting both clients and the platform itself. During the month of March, Netflix launched in Chile, Costa Rica and Peru a system to charge for each extra user on an account. A few months later, the ‘ add a household ‘ feature was tested in Argentina and other Latin American countries with the intention of limiting shared accounts to family only. However, what could work well are the ads , despite the fact that everything indicates that they will end up being implemented in other content platform memberships.