The MacBook, along with the rest of the Apple computer range, will incorporate chips with ARM architecture developed by the Californian company itself. This is an important turning point in the history of the Mac and one that many users long for, however we have not had to wait for this to arrive for this range of laptops to increase its level of sales. We analyze the figures provided by Digitimes and in which it is said that this third quarter is being key for the product.
MacBooks slow down sales slowdown
IPhones are already well established in the market, to the point of being Apple’s flagship product for being the best-selling. In other times this happened with Macs, not in vain the company was called Apple Computer, but in recent years we have witnessed a recession in sales of these devices. Whether it is due to new technologies in smartphones, the iPad themselves or any other reason related to quality and price, the MacBook has not stood out especially.
From Digitimes they point out that the two lines of Apple’s MacBook, the ‘Air’ and the ‘Pro’, are on record having increased their sales worldwide by 20% during the past quarter compared to the same period last year. This is also reflected in Apple’s past financial results for Q3 2020 (Apple marks the second ordinary quarter as fiscal third quarter). They also pointed out from the Asian environment that several component suppliers are increasing their activity in line with this growth in sales.
Reasons for this increase, the coronavirus?
It would take a thorough market study to delve into the specific reasons for this increase in MacBook sales. However, we can intuit appreciating a very weighty reason why this is happening now: the COVID-19 pandemic. Yes, it may seem strange that in the middle of a crisis of this magnitude there are people who invest in equipment of this type, but everything has its reason for being in an investment for the professional future in the case of workers and academics in the case of workers. students.
Teleworking and distance classes are becoming very common even in companies that did not contemplate this type of measure and, exceptionally, have had to take it into account. For this, it is necessary for the worker (or student) to have a computer and / or tablet that allows them to perform their functions and either by courtesy of the company or by own investment, many resort to the purchase of MacBook.
Be that as it may, the world is changing and with its advantages and disadvantages, teleworking has come to stay in many cases. We will see if the arrival of the first MacBook with the Apple Silicon ARM make these sales rebound again. We recall that these are already expected by the end of the year according to various analysts and their announcement could be closer and closer. All this despite the fact that they were recently renewed, as is the case with the 13-inch MacBook Pro 2020.