Depending on our usage, maintaining up-to-date and well-managed accounts across various social networks can become challenging. This becomes especially evident when dealing with multiple accounts on different platforms. Consequently, tools like content scheduling, available in platforms like Instagram, provide invaluable assistance.
An increasing number of individuals derive a substantial portion of their income from their social media presence. Additionally, companies heavily rely on these channels for marketing and promotions. Generally, a variety of platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok are utilized, rather than confining themselves to just one.
Achieving success in these online services and attaining desired results demands consistent and dedicated efforts. This is why it’s acknowledged that keeping personal posts up to date across various social platforms can be quite challenging. In the following sections, we will explore the options available for scheduling posts on one of the most widely used platforms today, Instagram.
How to Schedule Posts on Instagram
At this stage, a primary consideration is that the official application of the photo-based social network itself permits the scheduling of posts. However, this feature is exclusively accessible for professional accounts. If our account doesn’t fall into this category, we’ll need to explore external solutions. For those with professional accounts, the process involves publishing in the conventional manner through the mobile application.
Upon reaching this step, users with professional accounts can set the desired date and time for their post to go live. This option, available for several months now, allows scheduling up to 75 days ahead. Nevertheless, for non-professional accounts, using external software becomes necessary, as discussed below.
“Later” is an example of such software. It’s a paid application offering a 14-day free trial period. Depending on the chosen plan, the number of posts that can be scheduled varies. It includes comprehensive account analysis features, a visual planner, and other utilities that assist in these tasks.
“Hootsuite” is another valuable tool for Instagram post scheduling. Users can test all its features for a 30-day trial period before deciding whether to subscribe. Importantly, there are no limitations on the number of programmable posts.
It’s important to note that these applications also provide additional features aimed at enhancing the visibility of our Instagram accounts. They offer suggestions for optimal hashtags, recommend the most engaging posting times, and provide various other functionalities.