Have you ever considered the steps your customers take before they finally decide to make a purchase from you? Of course, you have. What business owner hasn’t thought about this, right?
Awesomely enough, a sales funnel helps you visualize the steps a potential consumer takes with your company before making a purchase decision. So, you better roll up those sleeves because you’ll need a top-notch sales funnel to construct a winning sales plan.
Getting potential customers to the point where they are dead set on making a purchase is the fundamental objective of every sales funnel.
Don’t have an amazing sales funnel, yet? Don’t sweat it because in this post, we will discuss the definition of a sales funnel, the steps involved in creating one, and the types of content that should be used at each stage of the funnel.
But first, let’s talk about a broader definition of what a sales funnel is.
General Definition
The sales funnel is pretty much a marketing model that depicts the steps a potential buyer must take before making a purchase. Because many prospective buyers could start at the top of the sales process, a funnel is used to illustrate the model.
While many of these folks may be interested, only a small percentage will actually buy. Depending on the company’s sales approach, a sales funnel may have more than three stages, commonly referred to as the “top,” “middle,” and “bottom” of the funnel.
Those who make it further along the sales funnel show a greater level of dedication to making a purchase. This strategy is widely used by organizations, both online and offline, to direct their B2C marketing efforts at each stage of the sales funnel.
Do you want to know about the four basic stages of a sales funnel? Of course, you do. Those are awareness, interest, desire and action!
And now let’s move on to the reasons why we need a marketing concept like this:
An Organized Marketing Strategy
At any stage of the buying process, from first curiosity to final purchase, your potential consumer is welcome to contact you.
When you can’t personally deliver information to a customer, it’s crucial that your marketing and sales teams low-key work together to ensure that they still get what they need.
If you have a well-designed sales funnel in place, you can make the right offer to your leads even when you’re not directly interacting with them. Take a peek at this link for more info on the topic https://www.rightinbox.com/blog/sales-funnel.
Timing Is Everything
With the use of a sales funnel, organizations may see the customer journey in its entirety and deliver relevant data for the customer’s present stage of the journey.
When potential customers are first exposed to your company, they pretty much need content to help them grasp what you actually offer. They need content like blog articles, landing pages, infographics, and checklists to help them get familiar with and trust your business, as they are currently in the Awareness stage of the funnel.
But wait, that’s not all! People (or leads) who are already familiar with your company at this point will be persuaded to take action through product overviews, demos, webinars, and case studies.
Save Time and Effort
When you have a complete sales funnel in place, not only will your marketing strategy and sales plan coincide, but you will also save a significant amount of time by just having to create content a single time that is tailored for each stage of the funnel individually.
Folks at the Awareness stage of the sales funnel are looking for a solution to a problem, and you may help them by writing a blog post that solves that problem. Leads at the Desire stage can also benefit from strategic lead magnets.
More Sales
Listen up, business owners! We all want that sales boost, right? After all, you’ve worked really hard to make your dream come true.
If your sales funnel is well-designed, you may experience an uptick in revenue as leads are nurtured and converted at each stage of the buyer’s journey. When compared to non-nurtured leads, sales made from nurtured leads are 48% higher.
Therefore, it’s important to work on optimizing your funnel so that leads arrive at the bottom of the funnel happy and eager to make a purchase.
And enough beating around the bush, folks! Let’s get to stages that’ll help you build an amazing sales funnel. Check out this page for more.
Understand Your Customers
The first stage is pretty much a no brainer!
You want to know something cool and effective for your business? Conversation is the best approach to learn about your target demographic because the more info you have, the more efficient your sales process will be. Yay!
Keep in mind that you’re not trying to sell your product or service to the entire world. You’re targeting the right customers by offering something to them.
In this approach, you may fine-tune your sales process to emphasize the most important factors. It’s also possible that you’ll learn something that will help you improve your product or service.
A customer’s interaction with your sales funnel can be aided by content you tailor to them based on the information you collect. Using content marketing tools, you may produce content that will benefit you at every stage of the process.
Learn to Capture Their Attention
Getting potential customers inside your sales funnel is the key to closing any deals. There is no sales process unless there are potential customers. In other words, you need to expose your content to the people you want to see it.
Find a company that specializes in search engine optimization and content promotion, and don’t be shy to give them a call ASAP. They’ll pretty much take the organic route and work tirelessly to provide awesome diverse content across all your channels.
Oh, and you should definitely experiment with new sorts of material such as infographics, flipbooks, videos and posts for social media.
The Good Ol’ Landing Page
This might come as a shock to you, but landing pages are not that liked. Yikes! Nonetheless, we insist that you set up a landing page.
“But why should I do that?” That’s a very good question, folks.
Your ad and other content must lead your potential customers in a specific direction and this is where a landing page comes in handy.
A landing page is a page visitors arrive at after clicking on an ad, registering for a webinar, or downloading an eBook.
Explain who you are and what sets you apart from the competition on your landing page. Instead of trying to force a sale, concentrate on lead capture. You might not get another chance to make an impression on these potential customers.
Now for the Drip Email Campaign
Leads have been collected thanks to the landing page; now you must contact them in order to make a sale.
Email marketing allows you to reach potential customers by sending them relevant and interesting information. So, you and your team should send updates on a consistent, but not overwhelming, basis. The weekly email frequency could be reduced to once or twice and let’s not forget that what you say and how you say it will determine your success.
The first step is to teach your potential customers. Instead of sending them promotional material, provide them something useful. Eventually, you’ll get to the sales.
Keep the Communication Going
Once leads become paying customers, you should NEVER forget them.
What we mean is that you should maintain communication with them by providing them information that could be valuable to them, such as instructional content. Tell them how much you appreciate their loyalty to your business and keep them posted on upcoming deals and specials. Create a loyal consumer base by having them actively participate in your social media campaign as well.
Optimize, Optimize, Optimize
As we’ve already mentioned above, you should learn as much as you can about your intended customers. An awesome thing to do would be to create buyer personas to use in your follow-up efforts.
Set up Google Analytics KPIs like session time, page views, and bounce rates to guide your decision-making. You can also handle customer service concerns, marketing activities, and sales projections with the help of a customer relationship management application. A good idea is to visit this link https://www.inc.com/amy-balliett/this-is-first-rule-to-ensure-a-successful-sales-funnel.html.
Examine your landing page content to make sure it’s interesting enough for visitors to convert. You may learn what works by performing A/B testing on your landing page’s various components. You should also make sure your landing pages load quickly and make any necessary adjustments.
Let’s see what else? Oh, folks today are more skeptical than ever before, therefore businesses must prove their products are real if they want to be successful. So, naturally, folks would turn to reviews and research for different types of products they want to buy, including yours.
If you want to offer them the peace of mind they deserve, you can use a positive social proof on your websites and landing pages.
Gathering a bunch of reviews from sites where your company is listed is a great way to get firsthand accounts of how your brand is received. To get more responses, you can conduct surveys.
What’s more, you can feature both the reviews and the products they’re based on directly on your website. An integral aspect of any successful sales funnel is building trust with potential customers. Once a customer develops faith in your company, they are more likely to buy from you again.