Apple has had a new keynote in which to present its new products for the coming months. Tim Cook and company have presented new iPhone models, a new generation of iPad, new M1 processors and even new Macs.
Those from Cupertino, despite not being the most impressive of their presentations in their history, under the title of ” Peek Performance ” have had time to present a wide range of new models. We summarize the most prominent announcements below.
AppleTV+
Tim Cook has kicked off the event by presenting some of the upcoming content coming to Apple TV+ in a battery of trailers packed with personalities like Mahershala Ali, John Cena, Henry Cavill, Denzel Washington and Olivia Spencer.
MLB Apple TV+
In addition, they have announced an agreement with the MLB , the main baseball league, to broadcast on the platform the “Friday Night Baseball”, a double day of the exclusive sport of Apple TV +, at the moment only for the United States. These matches will also be available on demand and will be complemented by summaries and thematic sports programs.
iPhone 13 in two new colors
Given how little time has passed since the iPhone 13 announcement, we certainly weren’t expecting an iPhone 14. What is renewed is the range of colors with an iPhone 13 and the iPhone 13 Pro in alpine green .
New green colors of iPhone 13 and iPhone 13 Max
They can be reserved from Friday, March 11 at 2:00 p.m. and will go on sale next March 18. Their prices are the usual ones for these models in other colors.
New iPhone SE
The “low cost” model of the iPhone , which until now was based on the iPhone 11, is updated with a new model that is more similar at the hardware level with the iPhone 13, since it will use its A15 Bionic chip (the one found in the iPhone 13 and iPhone 13 mini) with 6-core CPU and 4-core GPU, plus a 16-core Neural Engine. Its screen is retina of 4.7 inches and resolution 1,334 by 750 pixels.
New iPhone SE
Gain autonomy and include a fast charge of 20 W or higher to go from 0 to 50% battery in just half an hour. In addition, it will have 5G connectivity for higher browsing speeds with better latency. As for the rear camera, it will be a 12 MP wide angle and ƒ / 1.8 aperture compatible with computational photography. The front is 7 MP and aperture of ƒ / 2.2.
To reduce costs, the chassis is that of the iPhone 8, and that implies having Touch ID on the front again. It will be available in 3 colors: midnight (black), star white (white and silver) and the solidarity Product Red.
It will be available on March 18 at a price from 529 euros for the model with 64 GB storage, 579 euros for the 128 GB and 699 euros for the 256 GB. Advance orders will begin this Friday, March 11 at 2:00 p.m. (Spanish peninsular time) and will go on sale on March 18.
New generation of iPad Air
It’s the same iPad Air design we’re used to, but much more powerful, as it integrates the iPad Pro’s M1 chip . Its 8-core CPU is 60% faster than the previous generation of iPad Air. Its GPU is twice as fast as the previous generation and is “the fastest Windows laptop in its price segment.”
It features a 10.9-inch Liquid Retina display with such advanced features as True Tone, Wide Color Gamut (P3), and anti-reflective film. It will be available in five colors: Space Gray, Pink, Purple, Blue, and Star White.
New iPad Air in 5 different colors.
The 16 cores of the neural engine of the M1 chip will allow any activity to be carried out much faster than before thanks to machine learning, something also supported from the operating system part, the new iPadOS 15 .
The rear camera is a 12 MP rear wide angle with 4K video recording and is finally compatible with the Center Stage function, which allows you to place the subject in the center of the image. Thanks to the Image Signal Processor (ISP) on the M1 chip, iPad Air now comes with Smart HDR.
Your orders will also begin this Friday, March 11 at 2:00 p.m. (Spanish peninsular time) in a price range that starts from 679 euros for the model with 64 GB of storage and connectivity only WiFi 6. The compatible model will also with 5G and 256 GB of storage it goes up to 1,019 euros.
Mac Studio and Studio Display
It is a new compact Mac model in which design prevails, with a side size of only 7.7 inches by 3.7 inches high. On its back it includes 4 Thunderbolt 4 ports, a 10Gb Ethernet port, two USB-A 3.0 ports, an HDMI port, power and a headphone port. On the front, it includes two USB-C ports and an SDXC slot. As for connectivity, there is no lack of WiFi 6 and Bluetooth 5.0.
Mac Studio measurements.
Its compact design, very similar to the Mac Mini, is powered by the new ultra-efficient M1 Max and M1 Ultra processors . The model with M1 Max is 50% faster than the Mac Pro and its GPU is 3.4 times faster than the same model. The Mac Studio M1 Ultra is up to 90% faster than the Mac Pro and its GPU is 80% faster than the Mac Pro. Its storage will be up to 8TB SSD.
The variant with the M1 Ultra is really two M1 Max joined into one , which translates to 20 CPU cores (10+10). In addition, it features up to 128 GB of unified memory, available to the 64-core GPU graphics card. It is “the most powerful and compact chip ever created for a personal computer.”
New Chips M1 Max and M1 Ultra
Prices start at €2,329 for the Mac Studio with M1 Max, 32GB of unified memory and 512GB of SSD storage. As for the Mac Studio with M1 Ultra, they do not go below 4,629 euros for a model with 64 GB of unified memory and 1 TB of SSD storage.
The top of the range is the M1 Ultra configuration with 20-core CPU, 64-core GPU and 32-core Neural Engine, 128 GB of unified memory and 8 TB of SSD storage should set a new record within Apple with a price of 9,229 euros .
These Mac Studios are complemented by the new Studio Display , a 27-inch retina display, 5K resolution with 14.7 million pixels and an integrated A13. Its level of image quality is evident with specifications such as 600 nits of brightness and 1,000 million colors. It will have an anti-reflective film and nano-textured glass.
It integrates its own 12 MP ultra-wide angle camera with Center Framing, the technology to place the subject in the center of the image in video calls and other types of video communications, and a 122-degree field of view. At the sound level, it includes six speakers (four force-canceling woofers and two high-performance tweeters) and spatial audio, as well as three studio-quality microphones.
Mac Studio with Studio Display.
Not missing three USB-C ports and a Thunderbolt port that allows you to connect the Studio Display to your Mac with a single cable. While it’s the ideal companion to the Mac Studio, it also makes a perfect tandem with other Mac laptops and computers, from MacBook Pro and MacBook Air to Mac Pro and Mac mini. Its price starts from 1,779 euros .